Mobile Marketing Blog

Businesses will always meticulously plan their marketing and advertising campaigns so that they are functional, that they produce the best results for the money spent. When it comes to a mobile marketing campaign though, often, businesses will forget in large part about the kind of returns they need to expect. It shows in the way a lot of these campaigns turn out. The typical mobile marketing campaign often shows a really poor return on investment, because it has a really poor call to action.

Campaigns like these do succeed in getting in touch with people, but once contact is achieved, they do not really do anything to get people to respond, for instance to buy or come and ask about the product or service. What can you do to make sure that your mobile marketing campaign includes a robust call to action that clearly suggests to every person it comes into contact with what they should do next?

A mobile marketing campaign should have clearly defined goals and the call to action supports these goals. There needs to be a defined metric for measuring the success of the campaign, and to take this further A/B copy testing to ascertain the most successful copy.

A mobile marketing campaign will necessarily involve a certain amount of unfamiliar technology today. The QR code for instance is not particularly new, although for a lot of people though it is. They do not necessarily know that it is a type of bar-code that they are to scan with their smart phone.

That is one reason why mobile marketing does not really succeed that well. You necessarily need a technologically inclined people. So, to make sure that your campaign doesn’t fizzle out, you need to provide incentives to get people to actually engage with your campaign. Until the day people become more familiar with the technology involved, it’s going to be this way.

Sometimes, even incentives won’t do the trick, mainly because the mobile marketing campaign in question has been poorly planned. What if the place you are running  the campaign from doesn’t  have a good mobile service? Or what if the website link provided isn’t easy to read and interpret?

Here’s another way in which a mobile marketing campaign can be poorly thought out. How many times have you seen a call to action, text “YES” to 56744*? And how many times have you wondered – are you supposed to include the quotation marks around the YES and are you supposed to dial the  * as well? These kinds of messages have been getting people all mixed up for a decade now, and it’s an appalling sign of how poorly thought out mobile marketing campaigns are, that these things should still be this poorly written.

Neglecting to design a web site or mobile landing page that has been optimised for a mobile screen is a common mistake which detracts from your mobile marketing campaign as customers have to pinch and pull to navigate your site.

3 Benefits of Using QR Codes in Your Business

 

Big companies today are using the power of QR Codes as part of their marketing strategy. Quick response codes (QR codes) were first utilized in Japan used in tracking down parts of their automobile during manufacturing. Today, the QR codes are gaining popularity all over the world.

QR codes are patterned codes in arranged in squares generally with a white background. QR codes are embedded with data and information that can be immediately exposed with just one click of a mobile phone.  Businesses can use QR codes to promote coupons, special offers, and discounts. They can also use them to build a mobile list of subscribers. They can also be used to direct people to your website, online video, or Facebook Fan page. The possibilities are unlimited.

Although, QR codes are very becoming more popular today, there are still some businesses that are not aware of the powerful benefits of using QR codes. Since they don’t know about the benefits, they’re missing out on all of the potential business that this cutting-edge technology can produce.

Here are other benefits you can get from QR codes:

  1. No Reprints

–        QR codes do not require re – printing of your advertisements and promotions thus reducing your printing expenses. People can simply click on the QR codes provided to view information they need about the product. They can click the code anytime they want to retrieve the information.

 

  1. Build Customer Excitement

–        Providing QR codes in your products increases excitement because people are curious about what information is hiding behind your QR code. Now, they can instantly retrieve the information embedded in your QR codes. Clicking those codes facilitates feeling of thrill and instant gratification, which is great for business.

 

  1. Prompt Response

–        From the name itself “quick”, your clients do not have to wait long for additional information about the product. No longer do they have to wait until they get home to look at your website to get the information they want. QR codes facilitate immediate access to information about your business, products, and services.

 

Relevant facts acquired from QR codes facilitate convenience for the end-user when it comes to getting more information about your business or offer. You can also use QR codes to conduct surveys and customer feedback about your product or service.

Although they are still considered “new” technology, QR codes are quickly gaining popularity across the world when it comes to promoting, branding, and marketing businesses.

 

 

 

3 Things Your SMS Text Messages MUST Have

 

Mobile marketing has been increasing profits and income for many businesses. Using mobile phones has been one of the most effective strategies in product promotion as well as product and services introduction.

However, just like other marketing strategies, text message marketing also needs to be properly planned and place basic things so that possible consumers can easily grasp what you are trying to sell.

From the word “Short” in short message service or SMS, it means that message should be concise and straightforward. Ideally, it only needs 160 characters as this is the limit for most text messages.

The trick is to get all of the important components of a profitable text message into this small space.

Here are a few things all of your text messages should include:

  1. 1.     The Name of Your Business

Obviously, displaying the name of your business lets people know who you are as a company. People like to know who they are receiving text messages from, so be sure to give them that information every single time. This will put them at ease as they know exactly why they are receiving the message.

There are two ways to do this:

 

  1. Put your company’s name as the sender. However, the drawback of this type is that customers are given an option to reply with questions since there’s no phone number present.

 

  1. Provide your business number as the sender. However, don’t forget to put the name of your business in the body of the message.

 

  1. 2.     Give Them the Option to Opt-Out

 

–        The good thing about SMS Text Message marketing is that people opt-in to your list, which means they WANT to receive your promotional offers and messages. However, there should be an easy way to opt-out of the list if someone wants to do so. Knowing that they have an easy option to opt-out makes a lot of people feel more at ease when it comes to opting-in to your list. At the end of each text message, make sure there is an option available for members of your list to opt-out if they choose to do so.

 

 

  1. 3.     Incorporate a Call-to-Action

 

–        In your SMS, be sure to tell people what you want them to do. If you don’t tell them to do it, most won’t. For instance, if you want them to bring the coupon into your business to redeem it, tell them that in the text message so there’s no misunderstanding about how they can redeem it.

 

 

5 Essential Elements for Your Mobile Website

So you did your research and you understand the importance of building a mobile website.  That’s great.  You are truly ahead of the game when it comes to the world of Internet marketing.  Now you need to know how to build the most effective mobile website possible . . . and, no, it is not nearly the same as building a traditional site.  A mobile website is a new brand of site, and it involves a unique set of considerations.  Here are five essential elements for your mobile website:

Content.  If you are at all experienced in web design, then you’ve most likely heard the phrase, “content is king.”  Mobile web design relegates content to a new level, underneath navigability.  Sure, it is still important that your content is accurate, relevant, informative, and easy to understand.  However, the most important thing is that your content is short, concise, and free of any unnecessary verbiage.  A good rule of thumb is that it should all fit on one page (and on a tiny mobile device screen, at that).

Graphics and navigation buttons.  Keep the touch screen in mind when designing a mobile website.  Any good mobile site should have thumb-friendly navigation buttons.  Additionally, other graphics should be kept to a minimum.

Single column layout.  You don’t want your site visitors to have to work to view your page.  It should not be necessary to zoom or scroll to fit your site’s content on the screen.  The most effective way to display your mobile website is in a single column, which will be compatible with most smart phone screens.

Use the mobile device’s inbuilt functionality.  This refers to all of those things a mobile device can do that a desktop or laptop can’t do – phone calls and GPS, for example.  To aid the user experience, provide a way to access these features so that your site visitors can call or locate your business with just the touch of a button.

Navigation layout.  In addition to having simple, large-scale navigation buttons and search boxes, you should also arrange your site’s navigation tools in a way that integrates well into the column format.  You may opt to stack them, put them in a drop-down menu at the top or bottom of the page, or present them as the home page.

As you can see, mobile web design is a whole new ballgame.  It is important to keep all of these factors in mind if you are to build an effective mobile website.  To get the most out of your mobile design, contact the professionals, G3 Media Ltd, to help you build your mobile website. We can be reached by phone, at 020 3322 1231 or by email: info@g3media.co.uk

10 Mobile SEO Secrets

If you know anything about web design, then you understand the importance of search engine optimization (SEO).  You also know that SEO protocol seems to change faster than you can stay abreast of those changes. Now,  you have yet another SEO concept to master: that of mobile website design and SEO.  Mobile SEO is different from traditional SEO in a number of ways.

Here are ten mobile SEO secrets that you absolutely need to know:

The guiding principles.

First off, it is important that you understand what you are dealing with. Keep these things in mind: mobile search engines are unique to traditional search engines, mobile users exhibit unique web browsing behaviours, and mobile site design is altogether different from traditional site design.

Keyword relevancy.

Mobile users don’t have a lot of time, or even resources, for lengthy searches.  Your keywords must pertain to short, sometimes sketchy, search terms.  Keep it simple.

Keyword usage.

Content on mobile sites is terse and concise.  You must choose short keyword phrases, and very few.

Variance.

Keep in mind that your mobile SEO must read well on a wide variety of mobile devices, and through an equally varied number of browsers.  Again, simplicity is key.

Predictive search.

This feature is a handy way for search engines to help web searchers fill out their queries.  Choose keywords that fall into the most highly ranked predictive search results.

Content categories.

Decide which category your site best fits into, and optimize its content so that it is most likely to be featured when mobile web users search for that particular category.

Google standards.

Read up on Google mobile site standards and comply, comply, comply.  Otherwise, Google will tweak your site for you in order to read it and display it to mobile web viewers (this is called “transcoding”), and you will not be in full control of your site’s presentation.

Location.

Mobile web users often use location in their searches.  Therefore, location needs to be addressed with your site’s SEO.

Portals.

Mobile users don’t always use Internet search engines.  Sometimes they use operator portals.  Submit your site to every portal, business directory, and listing service that is relevant to your site to increase your mobile website traffic.

Target audience.

Because your mobile SEO must be short and concise, you must give a lot of thought as to exactly who you are trying to reach.  Research your target market (keeping the mobile sector in mind!), and tailor your site content to that market.  Mobile SEO is a new frontier, and must be approached with new eyes.

To get the most out of your mobile website, put your mobile SEO in the hands of competent professionals.

Hire us, G3 Media Ltd, to help you build your mobile website. We can be reached by phone, at 020 3322 1231 or by email: info@g3media.co.uk