Mobile Marketing Strategies
What Goes in to a Mobile Strategy?
The starting point for any strategy is looking at the business objectives and campaign aims
Delivering a positive customer experience – can they easily navigate your mobile interface to gather the information needed to make a decision?
Who are the customers, what handsets do they have and what are they doing on them?
Can they conduct standard transactions seamlessly?
Dedicate sufficient resources to ensuring these visitors convert at the end of the funnel.
What can we understand from competitor analysis?
What are the creative concepts for the campaign?
What are the existing marketing channels and how can mobile compliment them?
What are the technical and business processes required to implement the strategy?
How will the campaigns be promoted?
What can be achieved with the available budget?
How will campaigns be developed and implemented?
How will success be measured?
What is the future roadmap for the mobile channel?