When it comes to content marketing, the role of video is becoming increasingly clear. Today, more than ever, companies are realizing that video has a key role to play in the content marketing strategy. It is a tool for capturing the user’s attention and delivering a brand message in a memorable and meaningful way.
If your company has not made the move to incorporating video into the content marketing mix, it is a must for 2015. The following information will provide some background on why video is an integral part of any successful content marketing strategy and also provide some useful tips as to best practices for doing so.
What is the Market Like for Video Marketing?
When assessing the market for video, marketing numbers tell the story well. More users, are watching more videos, more frequently than ever. According to comScore, a company which tracks online engagement, just over 45% of internet users viewed at least one video per month, and the average user is exposed to an average of 32 videos per month.
Looking further into the data we see that the average number of internet users who watch video each day has reached 100 million. When it comes to video in the retail space, 90% of shoppers at major retailers indicated that video played an important part in making purchasing decisions. Within companies themselves, video is also proving to be important, as 75% of executives told Forbes that they watch work-related videos on business websites at least once a week.
The key takeaway here is that video is no longer an optional part of a comprehensive content marketing strategy, it’s crucial.